Sony MAX won six metals at the Promax | BDA North America Promotion & Marketing Awards 2008 held from 16 – 19 June 2008, in New York. MAX won two Golds for its ‘Come, play’ campaign for ICC Cricket World Cup 2007. ‘Cricket is back’ campaign also won important awards. MAX also won a Silver and three Bronze awards.
Says T Gangadhar, senior vice president and head of marketing, MAX, “We have always believed these two campaigns are world class and these wins resoundingly reiterate that. After having won across the world, I am delighted we have maintained the winning streak at the final frontier – Promax | BDA, North America”
Promax recognises excellence in promotion and marketing of the electronic and broadcast media. The Promax | BDA Awards are presented in each region and include more than 600 categories. The PROMAX and BDA awards recognize creative professionals working in television, radio and digital media worldwide. They have a combined membership of over 3,000 companies and individuals from more than 70 countries.