Campaign India Team
Apr 15, 2009

Max announces programming initiatives for IPL

Now that the problems and controversies that surrounded the second season of IPL (Indian Premier League) have subsided, Multi Screen Media (formerly known as Sony Entertainment) has announced its programming initiatives around the series. MSM’s channel MAX has roped in music directors Shankar-Ehsaan-Loy to create an opening music montage based on the campaign for the IPL – ‘Ek Desh Ek Junoon’ for its wrap around show Extraaa Innings T20.

Max announces programming initiatives for IPL

Now that the problems and controversies that surrounded the second season of IPL (Indian Premier League) have subsided, Multi Screen Media (formerly known as Sony Entertainment) has announced its programming initiatives around the series. MSM’s channel MAX has roped in music directors Shankar-Ehsaan-Loy to create an opening music montage based on the campaign for the IPL – ‘Ek Desh Ek Junoon’ for its wrap around show Extraaa Innings T20.

The channel has also announced new anchors for the show. The anchors for the second season include Mandira Bedi,  Samir Kochhar, Meiyang Chang and Gaurav Kapoor. 

Sneha Rajani, EVP and business head, Max, said, “Extraaa Innings has been a path breaking show around MAX’s big ticket cricket events. We have pioneered the innovative mix of cricket and entertainment through the show, which has completely revolutionised what viewers expect from wrap around cricket programming. Last year with the launch of DLF IPL, our new version of Extraaa Innings T20 welcomed new faces to our broadcast. To top this, this time we have on board Shankar Ehsaan Loy’s chartbusting composition as the opener to Extraaa Innings T20 and of course our fresh line-up of dynamic presenters.”

Source:
Campaign India