Mindshare India has announced the appointment of Mausami Prasad, national head – strategy and insights.
She moves from Kantar, where she was executive vice president and leading the agency's partnership with Unilever. She will be based in Mumbai and report to Amin Lakhani, CEO, Mindshare South Asia.
Lakhani said, "We are glad to have someone as experienced as Mausami on our team. Today, our clients are focusing on integrated strategies to grow their businesses. The expertise Mausami brings to Mindshare will allow us to continue to support clients by crafting insight-driven approaches. I am certain that Mausami will play a pivotal role in the brand transformation journey for our clients.”
Prasad said, “I believe in earning the leadership that I have been entrusted with and would love to create winning journeys with my team. I am excited to join Mindshare, an industry leader in shaping creative strategies for its brands and clients to help them achieve their goals. I am thrilled about this opportunity, and I would like to thank the team for believing in me. I look forward to contributing to Mindshare’s ‘good growth’ journey by creating exclusive strategies for our clients.”
In a career spanning 22 years, she has also worked with Colgate, Future Retail and IMRB.