Nepal based Mangalam Industries (manufacturer of building materials) has rolled out a 'Voices of Nepal' initiative through which its looking to reach out to Nepalis around the world ahead of the country's Republic Day on 28 May.
Conceptualised by Iosignite, the initiative was launched with the intention of giving all Nepalis a common platform to show their love for the nation by singing their national anthem.
Through a microsite (anthem.mangalamindustries.com), Mangalam Industries is inviting users to record and upload their rendition of the Nepali national anthem and share it on their social media profiles. The master video will be unveiled on 26 May, ahead of Nepal’s Republic Day.
Abhinav Churiwal, MD, Mangalam Industries, said, “I believe the Voices of Nepal initiative is aptly timed and will strike a chord with all Nepalis, young and old”.
Jay Bagri, chief rethink officer, Iosignite, said, “I think it is safe to say that this will be the largest ever national anthem feat in Nepal”.
Upal Roy Chowdhury, creative director, Iosignite, added, “Our illustrations used vividly rich pop colours to emphasise the youthful feel of the campaign."