Campaign India Team
Apr 22, 2019

Mangalam Industries aims to crowdsource Nepal's 'largest ever' national anthem

Invites Nepalis around the world to record their rendition of the country's anthem ahead of Republic Day

Mangalam Industries aims to crowdsource Nepal's 'largest ever' national anthem
Nepal based Mangalam Industries (manufacturer of building materials) has rolled out a 'Voices of Nepal' initiative through which its looking to reach out to Nepalis around the world ahead of the country's Republic Day on 28 May. 
 
Conceptualised by Iosignite, the initiative was launched with the intention of giving all Nepalis a common platform to show their love for the nation by singing their national anthem. 
 
Through a microsite (anthem.mangalamindustries.com), Mangalam Industries is inviting users to record and upload their rendition of the Nepali national anthem and share it on their social media profiles. The master video will be unveiled on 26 May, ahead of Nepal’s Republic Day.
 
Abhinav Churiwal, MD, Mangalam Industries, said, “I believe the Voices of Nepal initiative is aptly timed and will strike a chord with all Nepalis, young and old”. 
 
Jay Bagri, chief rethink officer, Iosignite, said, “I think it is safe to say that this will be the largest ever national anthem feat in Nepal”. 
 
Upal Roy Chowdhury, creative director, Iosignite, added, “Our illustrations used vividly rich pop colours to emphasise the youthful feel of the campaign."
 
 

 

Source:
Campaign India

Related Articles

Just Published

6 hours ago

Indian women in advertising speak up against tokenism

The Collective, a group of female leaders from the Indian industry, want to address real issues by speaking up about what actually bothers them

18 hours ago

Fastrack Reflex 3.0 helps workouts #StartAnywhere

Watch the film conceptualised by Lowe Lintas here

1 day ago

Period leave: A privilege or a basic right?

Three marketing agencies in the region make the case for period leave as equitable staff policy. But the effects of period leave, we learn, play a bigger role in destigmatising conversations around menstruation and women’s health

1 day ago

New Business League: January 2021 update

Which agencies are leading early in 2021?