Staff
May 03, 2021

Mahindra to acquire Meru for Rs 97.66 crore, Pravin Shah appointed CEO

M&M will enhance its current shareholding in Meru from 43.20% to 100%

Mahindra to acquire Meru for Rs 97.66 crore, Pravin Shah appointed CEO
In continuation of its strategic intent to grow its presence in the shared mobility space, Mahindra & Mahindra has entered into definitive agreements with shareholders of Meru Travel Solutions (Meru) to buy their respective stakes
 
M&M is to acquire 44.14% shares from private equity investor, True North and others for an amount not exceeding Rs 76.03 crore and 12.66% shares from Neeraj Gupta and Mrs. Farhat Gupta, for Rs 21.63 crore.
 
With this, M&M will enhance its current shareholding in Meru from 43.20% to 100%.
 
Set up in 2006, Meru Cabs revolutionised the way people travelled in cabs by offering AC cabs at their doorstep with a single call. Today, Meru has a significant presence in the airport transfer business, operating in the ride hail segment and providing employee transportation services to corporates in India.
 
Neeraj Gupta, founder-CEO and director of Meru and its subsidiary company Meru Mobility and director of two other Meru subsidiaries – V-Link Automotive Services and V-Link Fleet Solutions will be stepping down.
 
Pravin Shah, who was earlier President Automotive, M&M till March 2017 will be the CEO of Meru and its subsidiary companies.
 
Dr. Anish Shah, MD and CEO, Mahindra Group said, “I would like to thank Neeraj Gupta and the team at Meru for building a pioneering brand in the shared mobility space in India. Our association with Meru is built on our compelling strategy to scale our shared mobility businesses. Pravin has agreed to take this critical responsibility of the business and to develop sustainable and scalable business strategies.”
Source:
Campaign India

Related Articles

Just Published

24 minutes ago

Coca-Cola and WPP renew global marketing partnership

Less than two months after Publicis outmanoeuvred WPP for the North American media business, WPP has renewed its multi-billion-dollar global partnership with Coca-Cola.

36 minutes ago

Wavemaker bags 19 awards at ABBY Awards 2025

Two GroupM companies, Wavemaker India and Mindshare India win 32 awards at ABBY Awards 2025 held on Day 1 of Goafest 2025.

5 hours ago

Middlemen, meet martech: Brands sync trade and ...

In a market that demands cohesion across channels and stakeholders, B2B2C brands are using martech to unify messaging, boost conversions, and keep both intermediaries and consumers equally engaged.

13 hours ago

‘Having an AI strategy is the worst thing for ...

Goafest 2025 kicks off with engaging sessions on branding, AI, Gen Z, star-studded conversations, and vibrant performances.