Magniflex India has announced the appointment of Concept PR for its communication duties.
The agency will be responsible for the brand’s strategic counselling, planning, programming, preparation of communication documents, maintenance and management of media relations and implementation.
The account was won post a multi-agency pitch and will be handled by Concept PR’s Bengaluru office.
Anand Nichani, managing director, Magniflex India, said, “We are very happy to appoint Concept PR as our communication partner. During the pitch process, we were delighted that their strategy and communications approach matched our vision, perfectly. Coupled with Concept PR’s deep domain knowledge gives us the confidence that together we will be able to make a mark in this sector. We look forward to a long and fruitful alliance.”
Archana Jain, senior vice president and branch head - Bengaluru, Concept PR, said, “We are delighted to partner with Magniflex as their PR consultants. As Europe’s leading luxury mattress brand, Magniflex will allow Indian buyers to have one of the best comfort experiences. We look forward to partnering with Magniflex in their brand-building effort as they look to grow in the Indian market.”
