Campaign India Team
Nov 22, 2017

Madison Media bags Viacom18's media duties

The account was won following a multi-agency pitch

Madison Media bags Viacom18's media duties
Madison Media has won the media and planning duties for Viacom18. The agency won the account post a multi-agency pitch.  
 
The agency will be working on all the brands under the Viacom18 group.
 
Sudhanshu Vats, group CEO, Viacom18, said, “We have constantly endeavored to build a portfolio of iconic, distinctive brands and leverage synergies wherever possible. As we step into our next decade, the consolidation of our media duties under one agency will allow us to drive economies of scale and dial up synergies within the network. In Madison, we found a passionate, confident and committed partner with a varied body of work that cuts across industries.” 
 
Vikram Sakhuja, group CEO, media and OOH, Madison, said, “It is particularly exciting to be chosen as Viacom18’s consolidated media AOR at a point in time when it has successfully celebrated its first decade and is poised to develop segmented offerings for 130 crore Indians. Viacom18 is the country’s foremost storyteller with leading brands in almost every broadcast genre it operates in. Add to that the allied businesses the network has invested in – merchandising and live events – and for an agency nothing can be headier and more dynamic than be a partner in the marketing of such varied content.”
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Isobar India to handle V-Guard's digital mandate
Premium
18 hours ago

Isobar India to handle V-Guard's digital mandate

The Delhi office will handle the account won post a multi-agency pitch

Premium
Shell's expected global winners: VCCP, Dentsu, Mediacom, Doremus
Premium
19 hours ago

Shell's expected global winners: VCCP, Dentsu, ...

The global review kicked off in January for creative and media.

Premium
Agency Report Card 2017: Havas Media Group
Premium
19 hours ago

Agency Report Card 2017: Havas Media Group

We assess Havas Media's 2017 performance in India based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

Premium
Hyundai celebrates those who fight for the country
Premium
1 day ago

Hyundai celebrates those who fight for the country

Watch the ad film conceptualised by Innocean Worldwide here