Madison Media has won the media and planning duties for Viacom18. The agency won the account post a multi-agency pitch.
The agency will be working on all the brands under the Viacom18 group.
Sudhanshu Vats, group CEO, Viacom18, said, “We have constantly endeavored to build a portfolio of iconic, distinctive brands and leverage synergies wherever possible. As we step into our next decade, the consolidation of our media duties under one agency will allow us to drive economies of scale and dial up synergies within the network. In Madison, we found a passionate, confident and committed partner with a varied body of work that cuts across industries.”
Vikram Sakhuja, group CEO, media and OOH, Madison, said, “It is particularly exciting to be chosen as Viacom18’s consolidated media AOR at a point in time when it has successfully celebrated its first decade and is poised to develop segmented offerings for 130 crore Indians. Viacom18 is the country’s foremost storyteller with leading brands in almost every broadcast genre it operates in. Add to that the allied businesses the network has invested in – merchandising and live events – and for an agency nothing can be headier and more dynamic than be a partner in the marketing of such varied content.”