Australian-based Lustre Pictures has brought on board director Daniel Pront for projects in India and the Middle East.
Brett Heil, executive producer, Lustre Picture’s integrated production and post facility, said, "Pront’s work is well known globally to be of the highest standard and complements Lustre Pictures’ esteemed directors’ panel. The unique expertise of each of our directors introduces a fresh approach to the production of TVCs, branded content, viral campaigns and facilitation services."
“Daniel is well respected in the industry and is considered by many to be one of the best. We were very impressed with the work he did for Aditya Birla Group, in particular, and knew his talent would be a perfect fit for Lustre Pictures. He is known for his distinctive performance and visual effects work and his creativity translates to an originality in his projects that is equal to the best I've seen," he added.
Pront joins senior producer Sandeep Verma who has worked across many international productions during his tenure as broadcast producer at JWT and McCann Erickson in India.