Lowe Lintas has bagged the creative mandate for TravelTriangle.com, an online travel planning portal. The agency's Delhi office bagged the business following a multi-agency pitch.
Sankalp Agarwal, CEO and co-founder, TravelTriangle, said, "TravelTriangle is built on a unique business model and communications is strategic to our category. With Lowe Lintas as our creative partner, we hope to make definite strides towards improving our brand offering in the market."
Naveen Gaur, president, Lowe Lintas Delhi, said, “Indians are now holidaying and traveling more often both domestic and internationally as well. Amidst the presence of local travel agents and variety of online travel portals catering to travelers, we saw the uniqueness of TravelTriangle – a product which makes for a seamless and pleasurable holiday planning and booking experience which Indians will really value. We are excited to leverage this innovative product and build a strong consumer brand which challenges the status quo in the category.”
TravelTriangle claims a network of more than 600 travel agents located in India and abroad, and is based in Noida.
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The agency has been working on the account since 2004