The Federation of Hotel & Restaurant Associations of India (FHRAI) has appointed LinOpinion as its communications and public relations partner in India. LinOpinion is tasked with building FHRAI’s media profile in the country and focusing on raising awareness of the federation's offerings in the hospitality industry.
Commenting on the appointment, Kamlesh Barot, president, Federation of Hotel & Restaurant Associations of India, said, “We are extremely delighted to partner with LinOpinion and are looking forward to a strong working relationship with the agency. LinOpinion has a strong understanding of the hospitality and tourism industry.”
Commenting on the mandate, Ameer Ismail, executive director, Lowe Lintas India, said, “LinOpinion continues to be on a growth trajectory. This win is a testament to the excellent track record and quality of the bank of work executed in the area of hospitality. FHRAI, is the voice of the hospitality industry and commits to promote and protect the interest of the industry. Our hospitality domain experts will align closely with the FHRAI regional associations, to devise a customised strategy for the federation, using conventional PR and media tools. We are confident that we will successfully drive visibility for FHRAI in India and support the initiatives of the organization in taking a leadership position. We look forward to working together to achieve their mission of promoting FHRAI across India.”
FHRAI was established in the year 1955 and represents the hospitality industry. Its main objective is the promotion of the hospitality industry for which it takes an initiative in the form of education and training, research and publication, annual convention and many other activities.