Jan Lokpal Bill has been a hot topic doing the rounds across the country. Maximising on the opportunity and riding on the popular sentiment, Lexi Pens has come out with a radio spot on the same. The spot has been developed in-house.
Listen to the radio spot:
Commenting on the thought behind the ad, Nisha Rawal, senior manager - corporate affairs, Overseas, Lexi Pens said, “Being a market leader in Mumbai, the brand connection for Lexi has to be of a high ranking and reflecting the leadership position, and could not be just saying ‘I am good , Buy me’. People are sensitive to the issue of corruption and so Lok Pal Bill.”
Elaborating on the thought, she added, “When we empathise with the cause of the common people, obviously the rub off of this spot then becomes highly positive. The spot then reflects the high social standards of the brand.”