Leo Burnett India has elevated Ajeeta Bharadwaj as the planning head for its Mumbai office. She was previously executive planning director.
With the development, Bharadwaj will handle planning of all the accounts of the office.
Bharadwaj, who reported to former national planning director Rajeev Sharma prior to his exit, will now report to Dheeraj Sinha, chief strategy officer – South Asia, Leo Burnett.
The position of the planning head for Mumbai is a newly created role, according to the agency.
Sinha said, “Ajeeta has been one of the strongest pillars of strategy at Leo Burnett India. She has made an unparalleled contribution in shaping the future of several brands that we work on. Ajeeta is fully steeped into our HumanKind philosophy and is an astute practitioner of the HumanKind tools. She has also led and developed several knowledge and insight projects over the years. Not only is this promotion very well deserved, it also comes at an opportune time, when we are building a huge momentum around our strategy function. With Ajeeta as the leader in Mumbai, we will continue to up the temperature on sharp insights, leading to great work for our clients.”
Bharadwaj said, "It has been an amazing journey at Leo Burnett. I have had the good fortune to work on some incredible brands and with some incredible partners, both among clients and within the agency. And I truly believe that the best is yet to come. We are doing some fantastic work and each piece is making us hungrier for more and better. In my new role, I'm looking forward to working closely with Dheeraj in producing new-age work that would help us in our constant endeavour to reach for the stars.”
Bharadwaj has been with Leo Burnett since 2000.