Law & Kenneth has been awarded the creative duties for Add Gel.
Commenting on the win, Anil Nair, chief executive officer and managing partner, Law & Kenneth said, “Add Gel is one of the strong brands in the category of writing instruments. It presents a great potential to be scaled up to its full glory and we are very excited with this opportunity to shape it into one.”
Deepak Jain, chief executive officer, Add Corporation added, “We have a lot of activities planned for the coming years and Law and Kenneth has a strong team to execute our plans. One shall hear a lot of noise in the media circle from the house of Add Gel.”
The account will be managed by the Mumbai office of Law & Kenneth.
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