The International Advertising Association (IAA-India Chapter) in association with the Free Press Journal has invited top 50 advertising agencies in the country to send in their best print ads created in calendar year 2016 and 2017.
The last date for submitting entries for being featured in ‘The Gutenberg Galaxy’ is April 7, 2018.
There is no limit to entries from the agencies and there is no entry fee.
‘The Gutenberg Galaxy’ is a collector’s item which will treasure case studies of the best print advertisements.
The selection process of what gets into the special edition will also include an interview with the authors of the selected entries.
The book will be available from April 2018. Post the launch of the book, it will be promoted aggressively through news channels and social media.
Ramesh Narayan, president IAA (India Chapter) said, "The IAA is committed to contribute positively to every segment of its all-encompassing constituency. In a country like ours where print readership is robust, it is important to chronicle the best advertising that appears in this medium in the form of a case study. I am confident the result will be an invaluable resource material that will become a collector's item."
Abhishek Karnani, director, Free Press Journal said, "By including case studies in the collection, we are helping the reader to understand the strategic use of print media. This collection would act as a reference book for future generations.”