Kaushik Roy, president - brand strategy & marketing communication, Reliance Industries Limited, was unanimously elected as the new president of the India Chapter of the International Advertising Association (IC-IAA) for the year 2010-2011 at its annual general meeting held in Mumbai on Friday August 27, 2010.
Roy had served as the Vice President of IAA's India Chapter for the last two years. Lynn de Souza, chairman and chief executive officer - Lintas Media Group, who was the Honorary Secretary of the India Chapter of IAA for the past two years, is the new Vice President.
The new managing committee includes: Srinivasan K Swamy as honorary secretary, Ramesh Narayan as honorary treasurer and Raj Nayak (ex officio) as immediate past president
The other members of the Committee are: Sam Balsara, Avinash Pandey, Jaideep Gandhi, Bhaskar Das, Kunal Lalani, MG Parameswaran, Neeraj Roy
The Special Invitees are: Pheroza Bilimoria - global honorary secretary and member of the World Board, Pradeep Guha - global vice president and area director, Asia Pacific, and member of the World Board
After assuming office, Roy said, "The IAA India Chapter has had a great run under the leadership of Mr Raj Nayak. Thanks to him, today we have a strong contingent of reputed professionals from across creative, media houses & agencies and advertisers as our members. We are also strengthened by a large number of young members who have joined the IAA Young Professionals' group to become a part of this great international institution. Me and my Committee’s top priority will be to deliver value to these members." On his mandate, the new president said, "We will work closely with other industry bodies like the AAAI, the Ad Clubs, ASCI, ISA, INS, IBF & other industry bodies to create programmes and events that will benefit the industry as a whole. Our focus will be on knowledge based initiatives and CSR. The other burning need is to make the fraternity embrace the digital wave and towards that the IAA India Chapter has a clear agenda. While undertaking these responsibilities we hope to bring to the table the best practices from the global IAA network from across 76 countries and over 4000 key decision makers."
The International Advertising Association, headquartered in New York, was founded in 1938 to champion responsible marketing. The IAA, with its 56 chapters in 76 countries, is a global partnership whose members comprise advertisers, media, advertising and public relations agencies, media companies, and academics. The IAA is a platform for industry issues and is dedicated to protecting and advancing freedom of commercial speech, responsible advertising, consumer choice, and the education of marketing professionals.