Jacqueline Fernandez, Ranveer Singh and Urvashi Rautela among non-compliant social media influencers

ASCI lists 28 influencers and brands that breached ASCI guidelines for influencer advertising

Jan 28, 2022 04:39:00 AM | Article | Campaign India Team

Last year, The Advertising Standards Council of India (ASCI) announced social media guidelines through which it aimed to ensure transparency among brand promotions
Six months after the launch of the guidelines, ASCI has rolled out a report which reveals which brands/influencers aren't following the guidelines. 
In July 2021, ASCI started suo motu screening of social media platforms as well as handling end-consumer complaints. Over a span of six months, it screened about 5000 posts/ stories/ feeds from influencer handles. It has completed the processing of 719 posts which were considered to be prima facie violations of the Guidelines.
Out of the 719 posts processed, 577 (80%) influencers voluntarily amended/withdrew their posts.
Out of the remaining 142 complaints, 121 were upheld by ASCI's Consumer Complaints Council and influencers were asked to withdraw or modify their posts. In all, ASCI recommendations received 86% compliance from Influencers.
The influencers and brands listed below (which include actors Jacqueline Fernandez, Ranveer Singh and Urvashi Rautela) are in breach of ASCI Guidelines for Influencers Advertising in Digital Media, for continuing to remain non-compliant. The influencers and brands were contacted by the complaints handling team and were asked to comply with the guidelines. 
#BrandInfluencer Name
1'Aveda' available at Nykaa E-Retail Private LimitedMs. Sonam Babani
2'Aveda' available at Nykaa E-Retail Private LimitedMs. Karishma Sakhrani
3Art Hue by Shubha JainMs. Ofelia
4Blissclub Fitness Pvt Ltd - MyblissclubMs. Sonam Babani
6Cutis Skin Solution LLP - CutisMs. Kanika Mann
7Elysiann GlorryMs. Tashveen Sehgal
8FAE Beauty Pvt Ltd. - GLAWS glossMs. Sonam Babani
9Fugazee - FugazeeincMr. Sajid
10Icestasy Projects Pvt. Ltd. - TrayogMs. Anaghaa Bhagare
11JEWELFORHERMs. Saaniya Chaudhari
12Kama AyurvedaMs. Sonam Babani
13M/s Land of Beauty India LLP - 3AMMs. Nidhhi Agerwal
14Malabar Gold & DiamondsMs. Tashveen Sehgal
15Manyavar Creations Private Limited - ManyavarMr. Ranveer Singh
16MYFITNESS - Myfitness Peanut ButterMs. Jannat Zubair Rahmani
17Myntra Designs Pvt Ltd. - MyntraMs. Riya R K
18Nykaa E-Retail Private Limited - NykaaMs. Sonam Babani
19PoshprideMs. Shereen
20Radisson Hotel Group - Meetha Radisson HotelMs. Anushka Sen
21Realme Mobile Telecommunications (India) Private Limited - Realme PadMr. Shlok Srivastava
22Renu Manjunath - label_rmMs. Urvashi Rautela
23ROZE BY SAYA , BEATNIKMs. Aakriti Rana
24TheHuntFashion.com , Kohar by KanikaMs. Kritika Khurana
25Trell Experiences Pvt Ltd-Trell ShopMs. Vaishali Thaniga
26VerSe' Innovation Private Ltd. - Josh AppMr. Faiz Baloch
27Vivo Mobile Communication Co. Ltd. - vivoV21eMr. Shakti Singh Yadav
28Yam India , Jenys ColecaoMs. Shereen