Abhishek Razdan, business head Mumbai, has been promoted as executive vice president and national business head at Jack in the Box Worldwide. He will oversee Mumbai and Delhi operations, as well as client relationships in Bengaluru, in his new role.
Mairu Gupta, VP and business head – Delhi, will continue to run Delhi operations, reporting to Razdan.
Razdan joined Jack in the Box Worldwide as head of business management in July 2012 and was promoted in 2013 as business head for Mumbai.
Roopak Saluja, founder and CEO, The 120 Media Collective, commented, “Over the past 24 months, we have evolved into perhaps India’s most strategically rooted agency in the digital space. The combination of skills and resources we offer our clients is truly unique and it allows us to deliver a longer-term approach that has real business impact. Having won several large new businesses over the past year, and being well on our way along our strategic road map, it became imperative to have singular leadership for the Jack in the Box brand and in the case of Abhishek, it wasn’t an 'if' but a 'when'. We have a fairly detailed road map outlined for the next 36 months and giving Abhishek more responsibility is a major measure to ensure we achieve our goals.”
Razdan said, “I am very excited to take on the new role. The strategy has been to be true business partners to our clients by giving them solutions that make tangible differences to their businesses. We have never limited ourselves to just solving communication problems or doing the expected. With a multi-skilled and a highly motivated team behind me, I am pretty confident that our leadership position in content and digital communications will get further cemented in times to come.”
Heather Saville Gupta, chief talent officer, The 120 Media Collective, added, “Abhishek has helped take Jack in the Box Worldwide to new and exciting heights in the past couple of years. His promotion is well deserved and marks exciting times for the company in the immediate and long term future."
Jack in the Box Worldwide is currently in the process of rolling out its new positioning and identity to reflect its 'evolution from creative social media and digital agency to a strategic, integrated digital communications brand', informed an agency statement.