Arati Rao
Apr 26, 2011

Interface Business Solutions leads shortlists at Campaign India DMA, presented by BBC.com

Mindshare, Maxus and Tribal DDB follow

Interface Business Solutions leads shortlists at Campaign India DMA, presented by BBC.com

Interface Business Solutions leads the shortlists at the Campaign India Digital Media Awards 2011, presented by BBC.com. The agency has 8 shortlisted entries for its work on Tata DOCOMO, Maruti Suzuki Ritz and Tata Teleservices.

In second place for the number of shortlisted entries, is a tie between GroupM agencies Mindshare and Maxus, and Tribal DDB. They each have 7 shortlisted entries.

Next is Creativeland Asia with 6 shortlisted entries, for its work on Hippo and Audi.

Jack In The Box, Webchutney and 22feet have 5 shortlisted entries each.

Making up the top 5 are UFO Digital and Interactive Avenues with 4 shortlists.

The award winners will be announced at a glittering ceremony on 4 May, 2011 at Hard Rock Cafe, Mumbai. 

View the complete list of shortlisted agencies across categories below:

Online Advertising

Agency Advertiser Campaign title
Tribal DDB India Volkswagen India Innovations For Everyone
Isobar Reebok India Butt Revolution
Jack in the Box Worldwide Puma India Puma Pimp Your Sole
Isobar India Philips India Face a Style
Creativeland Asia Pvt. Ltd. Creativeland Asia Pvt. Ltd. Audi A8L 3D Experience
Maxus Nokia India Pvt. Ltd. Brand Experience Zones
Mindshare Nike India Write The Future AR
Maxus Nokia India Pvt. Ltd. Shock treatment- WAP experience on Web
Interface Business Solutions (Ind) Pvt. Ltd. Tata DOCOMO Tata DOCOMO 3GLife – The Day YouTube got real slow
UFO Digital UFO Digital Meterjam- Time to Say NO!

 

Best Loyalty Campaign

Agency Advertiser Campaign title
Creativeland Asia Creativeland Asia Pvt. Ltd. Plan-T - Tracking Inventory Through Twitter
Isobar India Reebok Butt Revolution
MEC NIVEA India Pvt. Ltd. How advergaming helped NIVEA For Men improve average purchase by 400%
22feet Fastrack 1 million celebration
Maxus India Nokia India Pvt.Ltd You know my first Nokia phone was such a surprise …

 

Best Viral Marketing

Agency Advertiser Campaign title
Jack in the Box Worldwide Puma India Puma Pimp Your Sole
Webchutney Bharat Matrimony Biwi Ho Toh Aisi (My Kind of Wife)
OMG Hindustan Unilever Limited Axe Musicstar Viral
Tribal DDB India Volkswagen India Innovations For Everyone
UFO Digital UFO Digital Meterjam- Time to Say NO!
Viacom 18 Media Pvt. Ltd. Viacom 18 Media Pvt. Ltd. Jose's Briefs
Maxus India Bausch & Lomb Eyecare Let your eyes talk

 

Best Integrated

Agency Advertiser Campaign title
Tribal DDB India Volkswagen India Innovations For Everyone
Webchutney MakeMyTrip Amar Prem
Jack in the Box Worldwide Puma India Puma Pimp Your Sole
Mindshare Nike India Write The Future AR
Interface Business Solutions (Ind) Pvt. Ltd. Tata DOCOMO Tata DOCOMO 3G Life – when its 3G its Tata DOCOMO
Creativeland Asia Pvt. Ltd. Creativeland Asia Pvt. Ltd. Audi A8L 3D Experience
Maxus Titan Industries Ltd. Tanishq wedding Vows

 

Media Innovation

Agency Advertiser Campaign title
Creativeland Asia Pvt. Ltd. Creativeland Asia Pvt. Ltd. Plan-T - Tracking Inventory Through Twitter
Jack in the Box Worldwide Puma India Puma Pimp Your Sole
Mindshare Nike India Augmented Reality Based In Store Experience
Webchutney Bharat Matrimony Biwi Ho Toh Aisi (My Kind of Wife)
Mindshare Nike India Write The Future AR

 

Best Social Media Strategy

Agency Advertiser Campaign title
Creativeland Asia Pvt. Ltd. Creativeland Asia Pvt. Ltd. Plan-T - Tracking Inventory Through Twitter
Jack in the Box Worldwide Puma India Puma Pimp Your Sole
Interface Business Solutions (Ind) Pvt. Ltd. Tata DOCOMO Tata DOCOMO – A million fans – monetized
UFO Digital UFO Digital Meterjam- Time to Say NO!
Mindshare Pepsico India Holdings Pvt Ltd Quaker Builds India's First Health Platform on Social Media

 

Best Mobile Strategy

Agency Advertiser Campaign title
Mindshare India Hindustan Unilever Limited This beauty never sleeps
Webchutney Bharat Matrimony Biwi Ho Toh Aisi (My Kind of Wife)
Mindshare Nike India Augmented Reality Based In Store Experience
Hungama Digital Media Entertainment Pvt. Ltd Hungama Digital Media Entertainment Pvt. Ltd Tata Sky+ Mobile Access
Maxus India Perfetti van Melle India Pvt Ltd Ungli Karna Acchi Baat Hai

 

Leisure & Travel

Agency Advertiser Campaign title
Indigo Systems & Technology Consulting (I) Pvt. Ltd. Thunderbird Resorts Daman Thunderbird Resorts Daman

 

Retail

Agency Advertiser Campaign title
Webchutney Titan Industries Tanishq eCommerce Website
22feet Mudra Garments Beginning Of Good Things

 

Financial Services

Agency Advertiser Campaign title
Interactive Universal Pvt. Ltd. Birla Sunlife Insurance Company Not Jobs But Passion
Indigo Systems & Technology Consulting (I) Pvt. Ltd. Abu Dhabi Commercial Bank Abu Dhabi Commercial Bank Website
Indigo Systems & Technology Consulting (I) Pvt. Ltd. Tata AIG General Insurance Company Limited Tata AIG General Insurance Company Limited
Interactive Avenues ICICI Prudential Life Insurance Put Your Money Where Your Main Site Is

 

FMCG

Agency Advertiser Campaign title
Zapak Digital Entertainment Limited Pepsi India Pepsi Change The Game
Digital Law & Kenneth Parle Products Digital Law & Kenneth

 

Not For Profit

Agency Advertiser Campaign title
OgilvyOne Worldwide UNICEF India Awaaz Do
Interactive Aveneus World Vision Real Gifts 4 Real People
G2 direct & digital G2 direct & digital Go Green
Interactive Avenues Durex Put A Cap On It
UFO Digital UFO Digital Meterjam- Time to Say NO!

 

Automotive

Agency Advertiser Campaign title
Creativeland Asia Pvt. Ltd. Creativeland Asia Pvt. Ltd. Audi A8L 3D Experience
Tribal DDB India Volkswagen India Innovations For Everyone
Interactive Avenues Skoda Auto Join The Fab Ride
Interface Business Solutions (Ind) Pvt. Ltd. Maruti Suzuki Limited Maruti Suzuki Ritz - Live the Moment

 

B2B

Agency Advertiser Campaign title
Draft FCB Ulka Interactive Tata Consultancy Services TCS-"Targeting the elusive CIO"
Interface Business Solutions (Ind) Pvt. Ltd. Tata Teleservices Limited Tata Tetelservices Enterprise

 

Media

Agency Advertiser Campaign title
Viacom 18 Media Pvt. Ltd. Viacom 18 Media Pvt. Ltd. MTV Roadies
Zapak Digital Entertainment Limited Reliance Pictures Break Ke Baad
Web18 Software Services Ltd. NA Bigg Boss 4 Microsite

 

Best Ad Agency Website

Agency Advertiser Campaign Title
22feet Long 22feet 22feet Long
Tribal DDB India Mudra Communications Mudra website 
 

 

Technology and Communications

Agency Advertiser Campaign Title
Interface Business Solutions (Ind) Pvt. Ltd. Tata DOCOMO Tata DOCOMO 3G Life – One window to the 3G World
Interface Business Solutions (Ind) Pvt. Ltd. Tata DOCOMO Tata DOCOMO - Do the Newer
Tribal DDB India Idea Cellular Ltd. Mobile Roadie Hunt @ Idea

 

 

B2C

Agency Advertiser Campaign Title
22feet Fastrack Hip Hop
Digital Law & Kenneth Lodha Group Lodha Place Website
22feet V F Corporation Trial Room
Tribal DDB India Volkswagen India Innovations For Everyone
Interface Business Solutions (Ind) Pvt. Ltd. Tata DOCOMO Tata DOCOMO - Do the Newer
 

 

 

Digital brand of the year

Agency Advertiser Campaign Title
Maxus Vodafone India Vodafone India
Viacom18 Media Pvt Ltd. Viacom18 Media Pvt Ltd. MTV India
 

 

Source:
Campaign India

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