Staff Reporters
Jul 15, 2021

Influencers (and celebs and sports stars) have less influence than you might think

TOP OF THE CHARTS: Receptivity to influencers is highest in India and Indonesia, but family, friends and self have the most sway over buying decisions everywhere, according to data in a new report from Wunderman Thompson

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

13 hours ago

Why brands are betting big on YouTube Shorts

YouTube Shorts has stopped being an experiment and started becoming essential.

1 day ago

Mugafi and Avalanche partner to launch global ...

The partnership introduces an on-chain model for evaluating, financing and distributing entertainment IPs across key global markets.

1 day ago

Renault launches ‘Discovery Days’ to showcase new ...

The nationwide 13-day customer initiative is designed to introduce its latest models through immersive dealership experiences.

1 day ago

Jaguar Land Rover axes chief creative officer

Sources tell Autocar and Autocar India that designer Gerry McGovern was asked to leave the firm this week.