Mirum has won the digital duties for IDFC Mutual Fund.
The agency will deliver a bouquet of digital services for the mutual fund brand. The mandate will encompas brand strategy, creative services and social media duties.
The agency will implement a Salesforce Marketing Cloud and provide managed services for a seamless marketing automation solution.
No multi-agency pitch was involved for this account win and the brand will be serviced by Mirum’s Mumbai office.
Mihir Karkare, executive vice president, Mirum India, said, "We are happy to partner with IDFC Mutual Fund. It is a proud moment for Mirum to win such a large digital mandate and bears testimony to our digital capabilities. We look forward to service the IDFC MF account and are confident of delivering a seamless solution.”