Campaign India Team
Jul 04, 2022

Ideabrew appoints Supriya Santhakumar and Ishani Dasgupta

Santhakumar moves from FM Tadka, whereas Dasgupta was with JioSaavn

From left: Ishani Dasgupta and Supriya Santhakumar
From left: Ishani Dasgupta and Supriya Santhakumar
Ideabrew Studios, the podcast company, has announced the appointment of Supriya Santhakumar as associate vice president - sales and Ishani Dasgupta as associate vice president - growth and strategy.
Santhakumar will be responsible for the monetisation of podcasts through integrated advertising and branding solutions for the company. She will also work on revenue generation for the firm, as a creative solution provider, to help advertisers find value in podcasts and will build strategic partnerships with sponsors and brands.
Dasgupta will lead the domain and strategy for the company by developing content IPs for partners, brands, and creators. 
Santhakumar moves from FM Tadka, where she was head - West. On the other hand, Dasgupta joins from JioSaavn, where she was associate director-original content.
Aditya Kuber, CEO, Ideabrew Studios, said, "With more and more people turning to podcasts as their go-to place for infotainment, the possibilities for revenue generation are immense. Supriya and Ishani’s appointments strengthen our ability to produce high-quality content and monetise it across all genres and listener profiles. With our growing roster of great content, their experience and expertise will help us step up our game and provide an elevated creative experience for all stakeholders."
Santhakumar said, "As a sales professional, I know that the future is very bright for content-driven companies. At Ideabrew, I look forward to driving revenue in a collaborative and sustainable model that ensures a win-win situation for everyone. I’m keen to begin building many tools that support our sales and marketing initiatives while adding value to our brand partners and listeners." 
Dasgupta added, "Ideabrew’s growth strategy is backed by holistic business intelligence. We rely on data, analysis, and strategies that will analyse on-platform data, external data sources, and fresh consumer/user research to provide insights that will be used by leadership to develop and improve Ideabrew's user growth plan and assure value to our partners.”
With over 25 years of experience, Santhakumar has also worked with The Times of India, Mid Day (Go 92.5 FM), and HT Mint, among others. Dasgupta comes with over 11 years of experience and has worked with companies like ITC and Viacom18 Media, among others. 
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