ICICI Prudential has appointed 1702 Digital for its content marketing duties.
The agency will be responsible for generating leads and conversions.
The account was won post a multi-agency pitch and will be handled by 1702 Digital’s Mumbai office.
Aanchal Arora, founder, 1702 Digital, said, "1702 will be accountable for strategic thought leadership, media innovation, planning, and operations for the brand with a team of experts behind it who have experience creating social engagement and awareness marketing campaigns.”
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