House of Abhinandan Lodha assigns brand strategy and creative mandate duties to Enormous

No multi-agency pitch was involved

Nov 02, 2021 06:10:00 AM | Article | Campaign India Team

Enormous has won The House of Abinandan Lodha's brand strategy and creative mandate. 
 
The agency will be responsible for the brand's strategy, positioning, brand identity, creative and design across mediums. It will be looked after by the agency's Mumbai office.
 
There was no multi-agency pitch involved. 
 
Kaustubh Manohar, head marketing, The House of Abhinandan Lodha, said, "We're thrilled to welcome Enormous Brands as our new creative partners. We want to leverage their expertise in new product category creation, especially in the tech domain. Their creative aptitude in understanding our consumer value proposition amazed us. We look forward to working with them on a long-term basis to strengthen our portfolio in the Indian market."
 
Ashish Khazanchi, managing partner, Enormous, added, “The House of Abhinandan Lodha is reinventing not only the real estate category but also the way we think about land investment in India. We're excited to expand the brand's footprint in India and solidify its position as a market leader in the branded land sector. We are thrilled to be a part of this collaboration and look forward to working with the team to make it the most preferred land buying brand in India.”