The Cannes Lions International Festival of Creativity has announced that Heineken has won the 2015 'Creative Marketer of the Year' title.
Philip Thomas, CEO, Lions Festival, said, "Creative Marketer of the Year at Cannes Lions is awarded to a company who is breaking the boundaries of creativity and who truly believes that creativity drives business and can improve the state of the world. Heineken lives and breathes creativity throughout its organisation, and has a superb framework that allows its marketing teams the freedom to experiment while retaining the core essence of their many brands. It is testament to the company that in the last three years, six of its brands have won 41 Lions across seven countries including a coveted Grand Prix in Creative Effectiveness."
Heineken had won the Cannes Lions Creative Effectiveness Grand Prix for ‘Heineken's Legendary Journey: Justifying a Premium the World Over’ in 2013.
Alexis Nasard, president Western Europe and global chief marketing officer, Heineken, said, “Creativity is a great competitive advantage to have because it is hard to replicate. It is at the heart of great design and marketing programmes, as well as innovation. These are the lifeblood of our business. This prestigious award is recognition of the great creative work our people and agencies are delivering. Award winning campaigns help build the business disproportionately. They also build confidence and help attract and keep the best people. The purpose of Heineken is to continually wow the world with our brands, people and performance. This award shows that we are doing just that.”
Heineken will be honoured during the next edition of Cannes Lions that takes place between 21 and 27 June 2015.