Campaign India Team
Jan 17, 2012

Grey Bangalore wins creative duties for i1 Superseries

The i1 Superseries is a motorsport racing league, launched by Machdar Motorsports

Grey Bangalore wins creative duties for i1 Superseries

 

Grey Bengaluru has been awarded the creative duties for the i1 Superseries, the upcoming motorsport racing league, launched by Machdar Motorsports.

The development has been confirmed by the agency. 

The series will begin with the maiden season of 10 races held across India, the United Arab Emirates, Qatar, and Malaysia. A total of nine teams and 18 drivers will compete for the title.
The i1 Supercar Series is a new racing series, said to be designed specifically for Indian audiences. Teams representing various Indian cities are set to participate in the championship. Two cars will represent each team; one driver will be a certified international motorist, and the other a certified Indian driver.

Ten Sports is the official broadcast partner for the championship that is scheduled to begin in February, this year.

Source:
Campaign India

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