GreenCell appoints McCann

Agency will handle the branding mandate for GreenCell's shared electric mobility business

Dec 02, 2021 04:55:00 AM | Article | Campaign India Team

GreenCell Mobility has announced the appointment of McCann Worldgroup to manage the brand design and communications for its yet to be launched B2C brand. McCann Worldgroup's Mumbai office will handle the account.
 
The company recently announced its plans for a roll-out of 750 premium AC e-buses across key intercity routes in Southern, Northern and Western India.
 
Ashok Agarwal, MD and CEO, GreenCell Mobility, said, “India is at the cusp of the e-mobility revolution, and we are collaborating with all stakeholders not only to incubate the ecosystem but to redefine the future of shared mobility in our country. We are happy to partner with McCann Worldgroup on this ambitious mission and very confident of their insight-led creative thinking based on a deep understanding of customer behaviour. With this association, we are looking to build a truly admired and valued shared e-Mobility services brand.”
 
Himanshu Saxena, executive VP and head of integration, McCann Worldgroup, Mumbai, added, “E-Mobility is already beginning to transform our lives, and GreenCell’s introduction of large-scale mass transport solutions in this space will completely redefine the idea of road travel in India. We are extremely proud to be part of this journey of building this brand from its roots and are looking forward to creating a new benchmark of brand-building in this exciting new space.”