GoAir has appointed FoxyMoron to handle its digital duties. The agency won the account following a multi-agency pitch and will handle creative, media and social media.
The agency has already started work on the account with a video for Raksha Bandhan.
Anand Sahai, chief commercial officer, Go Air, said, “Social media has grown in importance for all businesses given the way and speed in which people connect with one another. Digital media is also a prime business tool especially for us in the aviation business. We are delighted to announce this partnership with FoxyMoron and believe that this will further enhance our endeavour to innovate and engage with our customers on the social media space through engaging content.”
Pratik Gupta, co-founder, FoxyMoron said, "This year for us is all about being different and doing different! Everything from newer verticals to newer lines of business. One of the firsts to make it to our announcement list, is taking up an airline brand at FoxyMoron! With the unique challenges of brands in this category and the consistency with which they interact with their consumers, creating effective digital strategies for them will always be a challenge.Our aim is to enable GO Air to not only become relevant to its digital audience, but also making it an airline of choice for the regular fliers. We’re hoping to always cruise at high altitudes with this brand!"
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Watch the film conceptualised by Chrome Pictures here