Campaign India Team
Nov 25, 2019

Glance acquires Roposo

Roposo is a short-video platform

Glance is part of the InMobi group
Glance is part of the InMobi group
InMobi's content platform Glance has announced the acquisition of Roposo, a short-video platform. 
 
Post this acquisition, Glance will get access to Roposo's network of professional, vernacular content creators and million users. 
 
Roposo offers a TV-like interface that allows users to watch videos in 10 languages and across 24 channels that are powered by a network of regional influencers.  
 
According to a statement, nearly 60 per cent of Glance users in India belong to Tier 2 and Tier 3 cities, and spend an average of 22 minutes per day consuming content. Glance currently provides content in 4 languages - English, Hindi, Tamil and Telugu. 
 
Naveen Tewari, founder and CEO, InMobi Group, said, "Most of India wants high-quality video content in vernacular since only 10 per cent of India speaks English. Glance's focus on 3Vs - video content across a variety of topics in vernacular - has already made it India's fastest growing content platform. This acquisition will enable Glance to bring to the fore content created by Roposo's large vernacular influencer community."
 
Source:
Campaign India

Related Articles

Just Published

Premium
OMD adds to Beiersdorf media duties with South Asia wins
Premium
32 minutes ago

OMD adds to Beiersdorf media duties with South Asia ...

After defending its full media mandate in India, OMD has now added Bangladesh to its remit.

Premium
Red FM questions the nation about women safety with RJ Malishka
Premium
FoxyMoron bags Huawei's digital mandate
Premium
59 minutes ago

FoxyMoron bags Huawei's digital mandate

The agency's Gurugram office will handle the account

Premium
Ogilvy edges Mindshare as top titan in AOY Apac Network awards
Premium
1 hour ago

Ogilvy edges Mindshare as top titan in AOY Apac ...

Media agencies UM and Mediacom split top APAC employee awards with a pair each.