Glad U Came bags One Minute Saree
Account won post a multi-agency pitch
Nov 03, 2022 10:30:00 AM | Article | Campaign India Team Share -
Glad U Came has bagged the public relations and influencer marketing mandate for One Minute Saree.
The agency will carry out a creative marketing plan emphasising on celebrity gifting, influencer marketing, and media coverage for the brand.
The account was won post a multi-agency pitch.
Sasha Revankar, founder, One Minute Saree, said, “We want to make draping sarees easier, especially when it can be done in under a minute. Our strategy is to increase brand visibility, and we are confident that Glad U Came will assist us in this endeavour. We are excited to team up with them.”
Maddie Amrutkar, founder, Glad U Came, said, “We are thrilled to be working with One Minute Saree. We will be providing innovative solutions through an engrossing narrative, which we believe is exactly what the brand requires, especially since it is a unique concept and we want to increase the brand's visibility. We are excited to get started on this new project.”