G2rams wins Zigtech activation mandate from Reebok

Marketing services agency G2rams has won the activation mandate for Reebok’s latest running shoes, Zigtech. As a part of the activation, the agency has created "Reezig Activity Circuits" where potential customers get an opportunity to complete a specially designed activity module, “The Reebok Energy Circuit”, wearing Zigtech shoes. The Reebok Energy Circuit will be created at gymnasiums and malls across Delhi, Mumbai and Bangalore.

Commenting on the win, Sameer Mutreja, managing director, G2rams, said “The activity allows the unique Zigtech brand to connect with its audience and allow them to touch, wear and “test” the shoe itself. It will give consumers the opportunity to compare Zigtech with a regular running shoe and impress the wearer with the technology’s ability to reduce stress, wear and tear in the user’s musculature in lower legs.”