Four minute spot for Pantene wins silver at New York Film festival

A four minute ad spot for P&G's Pantene, created for the Thailand market, has won a silver medal at the New York film festival. The spot, which was an account held by Grey Thailand, was conceptualized by Grey India's former creative director Sajan Raj Kurup as a one-off collaborative effort at a time when Grey's Thai counterpoint did not have an available creative director. The agency requested Kurup who was with the agency at the time, for assistance and the film was conceptualized by him.