Everest Brand Solutions has won the creative mandate for Parle's Wafers. The account was won after a pitch among Parle's roster agencies - Ogilvy India, Everest, Grey India and Thoughtshop Advertising. The incumbent agency on the acocunt was Grey India.
Dhunji Wadia, president, Everest Brand Solutions, confirmed the news to Campaign India. Wadia added that a multi-media campaign for Parle's Wafers should be out 'shortly'.
Everest Brand Solutions has been involved with creative duties on six other Parle brands: Hide & Seek, the recently launched Parle G Gold and Happy Happy cookies, Actifit Digestive Marie, Poppins and Kuchcha Mango Bite.