Staff
May 21, 2020

Event Marketing Awards: Four wins for India

Momentum India, Communique Marketing Solutions, Laqshya Live Experiences and Shobiz Experiential Communications among winners

Event Marketing Awards: Four wins for India

Campaign Asia-Pacific’s Event Marketing Awards were presented in a virtual prize-giving ceremony on Zoom and Facebook Live.

Auditoire Asia once again scored the top honour of Experiential Marketing Agency of the Year while the Mercedes-Benz Bam Festival 2019 by Mercedes-Benz Hong Kong won Best of Brand Experience.

SMS Group took home an impressive number of awards including five golds, four silvers, and three bronze awards, for various automotive client work including Mercedes-Benz, Volkswagen, Porsche and SAIC Motor (two of those awards were won along with Pico Group). MSL Group also won big this year for its work with FWD Life Insurance Company. Experiential powerhouse Freeman, meanwhile, picked up two GOLDs and six BRONZE medals.

Anna Patterson, Singapore VP and MD of George P Johnson Singapore, won Agency Head of the Year, an accolade made sweeter by her agency also winning a GOLD award for Best Corporate Event.

Here is a complete listing of all the winners (see the shortlist):

GRAND PRIX AWARDS

Experiential Marketing Agency of the Year:

  • AUDITOIRE Asia 

Best of Brand Experience: 

  • MERCEDES-BENZ BAM FESTIVAL 2019, Mercedes-Benz Hong Kong Limited

PEOPLE CATEGORIES

Event Person/Team of the Year:

  • INVNT Australia   

Agency Head of the Year:

  • Anna Patterson, George P. Johnson Singapore

 

CAMPAIGN CATEGORIES

Category Award Campaign Title Agency/Company Client Market
Best Brand Activation Gold VOLKSWAGEN ARTEON TOUR 2019 SMS GROUP Audi Volkswagen Korea Ltd. South Korea
Silver Chengdu IFS “Discover Himalaya”–opening untapped Tibet market N/A Chengdu International Finance Square  China
Bronze Live Out Your Dreams with Ubisoft at ChinaJoy Freeman Ubisoft China China
Best Brand Experience - B2B Gold SAP Cloud Forum JUXT Marketing Services SAP China China
Silver #Launch2020 Hogarth Twitter Asia Pacific Singapore
Bronze Xerocon Brisbane 2019 INVNT Xero Australia
Bronze Google Developer Days China 2019 Freeman Google China China
Best Brand Experience - B2C Gold Lexus 2019 Molecular Gastronomy Event PER-FECTIV Vietnam Toyota Vietnam Vietnam
Silver VOLKSWAGEN ARTEON TOUR 2019 SMS GROUP Audi Volkswagen Korea Ltd. South Korea
Bronze Chongqing IFS “Love . Found”–building iconic landmark N/A WHARF CHINA ESTATES LIMITED, Chongqing IFS China
Bronze Chengdu IFS "Hexatron"-China's first Audio-Light Experience Platform N/A Chengdu International Finance Square China
Best Business Solution Gold Yahoo Lab Future Marketing Hub Dentsu One Taipei Yahoo Taiwan Taiwan
Silver VOLKSWAGEN ARTEON TOUR 2019 SMS GROUP Audi Volkswagen Korea Ltd. South Korea
Bronze MERCEDES-BENZ BAM FESTIVAL 2019 SMS GROUP, Pico Group Mercedes-Benz Hong Kong Limited Hong Kong SAR
Best Corporate Event Gold Go Beyond 2019 GM Summit & BMSC Conference George P. Johnson Singapore Marriott International Singapore
Silver SAP Cloud Forum JUXT Marketing Services SAP China China
Bronze Google Developer Days China 2019 Freeman Google China China
Best Creative Idea Gold MERCEDES-BENZ BAM FESTIVAL 2019 SMS GROUP Mercedes-Benz Hong Kong Limited Hong Kong SAR
Silver #Launch2020 Geometry Twitter Asia Pacific Singapore
Bronze Half piano Beijing Creative & Interactive Digital Technology Company Limited Huawei Device Co., Ltd China
Best Digital Experience Gold Google Developer Days China 2019 Freeman Google China China
Silver 2019 Verizon Media Summit N/A Verizon Media Taiwan
Bronze ICONIQ Muse at Auto Shanghai 2019 Freeman China ICONIQ MOTORS China
Best Experiential Marketing Gold Dom Pérignon Plénitude 2 China Launch RF. Thunder (Shanghai) Moët Hennessy Diageo(China) China
Silver Lexus 2019 Molecular Gastronomy Event PER-FECTIV Vietnam Toyota Vietnam Vietnam
Bronze Tiffany & Co. Vision & Virtuosity Exhibition Activation Group Tiffany & Co. China
Best Game Changer Gold Welcome to New Volkswagen Brand Experience VOK DAMS China Volkswagen Brand China China
Silver PORSCHE TAIWAN SPORTSCAR TOGETHER DAY SMS GROUP Porsche Taiwan Motors Ltd. Taiwan
Bronze ICONIQ Muse at Auto Shanghai 2019 Freeman China ICONIQ MOTORS China
Best Incentive Gold Lenovo AP President’s Club 2019 Fiji cievents Lenovo Fiji
Silver NU SKIN LIVE SMS GROUP NU SKIN (CHINA) DAILY-USE & HEALTH PRODUCTS., LTD. China
Bronze Life Goals 2.0 Laqshya Live Experiences ICICI Prudential Life Insurance India
Best Integrated Marketing Gold Nobody Does Rugby Sevens Like Hong Kong LEO BURNETT LTD, Publicis Groupe Cathay Pacific Airways Hong Kong SAR
Silver FWD x The World of Studio Ghibli’s Animation MSL Group, Caravan FWD Life Insurance Company (Bermuda) Limited, Sun Entertainment, William Chan Design Hong Kong SAR
Bronze Extraordinary Me Extraordinary Team Hiring & Communication Campaign N/A The Hong Kong Jockey Club Hong Kong SAR
Best Launch Gold MERCEDES-BENZ BAM FESTIVAL 2019 SMS GROUP, Pico Group Mercedes-Benz Hong Kong Limited Hong Kong SAR
Silver MG LIVE SMS GROUP SAIC Motor Corporation Limited China
Bronze Vivo V15 Launch Shobiz Experiential Communications Pvt Ltd Vivo India
Best Live Event Gold adidas Sports Base 2019 Uniplan adidas Hong Kong SAR
Silver CHEMIST WAREHOUSE XMAS PARTY Melbourne LET’SPARTY SOLUTION ENTERTAINMENT CW RETAIL Australia
Bronze G-Star RAW 30th Anniversary Celebration AUDITOIRE Asia G-Star RAW China
Best Media Event Silver Welcome to New Volkswagen Brand Experience VOK DAMS China Volkswagen Group China China
Bronze Audi AI:ME Concept Car World Premiere 2019 Freeman China Audi China China
Bronze MG LIVE SMS GROUP SAIC Motor Corporation Limited China
Best Outdoor Event Gold #COKEFEST 2.0 Activemedia Coca-Cola Pakistan Pakistan
Silver adidas Sports Base 2019 Uniplan adidas HONG KONG Hong Kong SAR
Bronze PORSCHE TAIWAN SPORTSCAR TOGETHER DAY SMS GROUP Porsche Taiwan Motors Ltd. Taiwan
Best Production Gold #Launch2020 Geometry Twitter Asia Pacific Singapore
Silver Polestar 2 China Launch AUDITOIRE Asia POLESTAR China
Bronze KCP Reigniting the Collective Memory of HK Movies Betake Marketing (HK) Limited Good Focus Holdings Limited Hong Kong SAR
Best PR Stunt Gold PORSCHE TAIWAN SPORTSCAR TOGETHER DAY SMS GROUP Porsche Taiwan Motors Ltd. Taiwan
Silver FWD x The World of Studio Ghibli’s Animation MSL Group FWD Life Insurance Company (Bermuda) Limited, Sun Entertainment, William Chan Design Hong Kong SAR
Bronze Nyalakan Indonesia N/A OCBC NISP Indonesia
Best Public Event Gold Timeless Machine, Porsche 911 Legends Exhibition VOK DAMS China PORSCHE (China) Motors Limited China
Silver #COKEFEST 2.0 Activemedia Coca-Cola Pakistan Pakistan
Bronze Hennessy Declassified 2019 Hangzhou AUDITOIRE Asia Moët Hennessy Diageo China
Best Retail / Mall Event Gold Chengdu IFS "Hexatron"-China's first Audio-Light Experience Platform N/A Chengdu International Finance Square China
Silver Kiehl's Malaysia Nature's Playground N/A L'OREAL MALAYSIA SDN. BHD Malaysia
Bronze Chongqing IFS “Love . Found”–building iconic landmark N/A WHARF CHINA ESTATES LIMITED, Chongqing IFS China
Best Sponsorship Gold FWD North Pole Marathon 2019 MSL Group FWD Life Insurance Company (Bermuda) Limited Hong Kong SAR
Silver FWD x The World of Studio Ghibli’s Animation MSL Group FWD Life Insurance Company (Bermuda) Limited Hong Kong SAR
Bronze Nobody Does Rugby Sevens Like Hong Kong Luminous MSLGroup Hong Kong, Publicis Groupe Cathay Pacific Airways Hong Kong SAR
Best Sports Event Gold vivo ChinaJoy 2019 Freeman vivo Communication Technology Co. Ltd. China
Silver League of Legends Pro League (LPL) Spring Finals Uniplan TJ Sports China
Bronze adidas Sports Base 2019 Uniplan adidas HONG KONG Hong Kong SAR
Best Sustainability Award Gold Cargill & Heifer International - Hatching Hope Cambodia BI Worldwide Singapore Cargill and Heifer International Singapore
Silver Kiehl's Made Better Exhibition Activation Group Kiehl's China
Bronze TEDxSydney 2019 INVNT TEDxSydney Australia
Best Trade Show/Exhibition/Conference Gold Timeless Machine, Porsche 911 Legends Exhibition VOK DAMS China PORSCHE (China) Motors Limited China
Silver Tiffany & Co. Vision & Virtuosity Exhibition Activation Group Tiffany & Co. China
Bronze Google for Indonesia MCI Group Asia Pacific Google Indonesia Indonesia
Best Use of Influencer Gold Nyalakan Indonesia N/A OCBC NISP Indonesia
Silver PVP Esports @ Singapore Comic Con N/A Singtel International Group Singapore
Bronze AI Powered & Data Driven Influencer Management Zenith Media Taiwan The Macallan Taiwan Taiwan
Best Use of Technology Gold Verizon Media XR Live Show N/A Verizon Media Taiwan
Silver Magic Wonderland More Than Media Outdoor (Project Managment) Limited Wharf China Estates Limited China
Bronze Technology Enhanced, AI Powered Event Amplification Zenith Taiwan The Macallan Taiwan Taiwan

SUPPLIER CATEGORIES

Category Award Campaign Title Company Client Market
Best Event Production Bronze Google Shopping Warehouse, 2019 Communique Marketing Solutions Pvt. Ltd. Google India Pvt. Ltd. India
Bronze JCB EXCON 2019 MOMENTUM INDIA JCB India

 

Source:
Campaign India

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