Campaign India Team
Feb 09, 2011

Emirates continues to urge people to 'Keep Discovering'

Watch the TVCs created as part of the campaign by Mudra

Emirates continues to urge people to 'Keep Discovering'

Emirates Airline has unveiled its new campaign that urges audiences to guess the city and fly to the destination free. The campaign revolves around the contest from the airline which offers travel enthusiasts an opportunity to win tickets to 15 destinations across the Emirates’ network this summer. Conceptualised by Mudra Group, the 360 degree campaign includes print, outdoor, digital and television commercials.

Watch the TVCs (Story continues below)





The campaign invites participants to identify the name of the city by taking cues of the visual representation in the advertisement and enter the contest either by sending a text message or logging onto their website to submit their answers.

Commenting on the idea behind the campaign, Orhan Abbas, vice president - India and Nepal, Emirates Airline, said, “Everybody loves to travel. They love it even more if it is for ‘Free’. April to June is the peak summer holiday season in India and our interactive campaign is based on this very simple premise - a contest which offers travel enthusiasts an opportunity to win tickets to 15 destinations across our network. Curiosity about the world is often what induces people to travel. This campaign provokes that in the viewers by intriguing them with interesting glimpses of different lands. In doing so, it builds on the Emirates core thought, ‘Keep discovering’.”

Bobby Pawar, chief creative officer, Mudra Group, added, “We worked on the new campaign based on the 'Keep Discovering' proposition of the brand and have extended this thought through the campaign where participants can guess and visit new places. This is one of the few instances where a promotional tool has been used as part of the brand campaign.”

The campaign, which went live on February 7 nationally will be on-air until March 16, 2011.


Client: Emirates Airline

Advertising Agency: Mudra Group

Media Agency: Starcom MediaVest Group

Chief creative officer:  Bobby Pawar

Creative director: Venky, Meeti, Kudrat, Vinod, Geo, Swati,Vijay

Account management: Yogi, Nikhil, Shambhavi, Baneet

Strategic planner: Aditya, Toru, Ketaki

Campaign India

Related Articles

Just Published

1 day ago

IPG Mediabrands launches global ecommerce unit ...

In India Interactive Avenues - A Reprise Network Company will lead the ecommerce offering

1 day ago

Twitter ad revenue bolstered by return of events

Advertisers return to Twitter as product launches and live events begin to resurface worldwide.

1 day ago

Amazon triples net income, nears $100 billion in ...

International operations turned a profit of $407 million, while revenue for the company's 'other' category, which is mainly its advertising services, grew 50% year over year.

1 day ago

Facebook ad revenue boosted by commerce uptick

APAC led user growth, as Mark Zuckerberg said Facebook benefits from people and businesses "relying" on its platforms to stay connected and make money during Covid-19.