Electrolux has appointed Omnicom Media Group as its media agency in Asia Pacific, Middle East and Africa. The account was won following a multi-agency pitch.
The appointment sees the agency take on the complete paid media duties - planning, buying and digital for all of Electrolux’s brands.
OMG has created a bespoke integrated unit that draws talent, tools and technology from the OMG network, to service the business across more than 18 markets in APAC and MEA.
Kevin Levine, director - digital marketing and e-commerce, Electrolux, said, “We’re excited to embark on this new chapter with OMG and I’m confident that their strategic capabilities, best-in-class tools and data-led approach will help Electrolux continue growing our brand proposition, optimising our marketing investments and delivering innovative and meaningful experiences to our customers and the markets we operate in.”
Tony Harradine, CEO, OMG Apac, said, “At OMG, we have always placed the business interests of our clients at the centre of what we do, and with Electrolux, we have created a connected and integrated solution that enables a regional vision for media while maintaining local relevance and execution. We’re thrilled with the opportunity to partner Electrolux and we look forward to helping them accelerate their growth agenda and vision in APAC and MEA."
The appointment is effective immediately and the regional business will be serviced out of OMG’s office in Singapore, working with dedicated local teams.