Effies 2018: McCann, One97 Communication take top honours

Ogilvy won the Grand Effie and finished in second place

Jan 06, 2018 06:19:00 AM | Article | Campaign India Team

McCann Worldgroup India bagged the 'Agency of the Year' accolade at the Effies 2018 award ceremony hosted on 5 January in Mumbai. The agency bagged a total of 33 metals to finish with 238 points. The tally consisted of five Golds, 16 Silvers and 12 Bronze Effies. 
Three of the Gold wins came for work on Paytm (One97 Communication). The entries were titled 'Helping India conquer note-bandi', 'India's biggest crash course in financial literacy' and 'A sticker that brought hope'. The other Gold wins came for Harpic (Toilet ek shame khatha) and Narayana Health (Opening the door for breast-examination in rural India'.
One 97Communication bagged the 'Client of the Year' title as the company finished ahead of last year's winners, HUL.
Finishing second on the night in the agency tally was Ogilvy. Ogilvy won a Grand Effie for the 'Nayi Soch' campaign for Star India. It also won four Golds, eight Silvers and 12 Bronze Effies. The Gold wins came for Pizza Hut (Dominos loves Pizza Hut), Chupa Chups (Take fun seriously), Department of Tourism Government of Rajasthan (Jaane Kya Dikh Jaye) and Amazon India (Inspiring India's new dreamers). The Amazon win was shared with What's Your Problem Brand Solutions.   
J Walter Thompson took the third spot on the podium. The agency won a Gold, three Silvers and two Bronze metals. The Gold win came for UNICEF's 'Every Half Counts'. 
Hindustan Unilever won two Gold Effies and one Bronze. The Gold wins were for the Surf Excel entries, 'Neki Ek Ibadat' and 'Giving The Fight Against Dirt A Karmic Perspective'.
Medulla Communications won a Gold, Silver and Bronze each. The Gold win came for 'Last Laugh' for Indian Association of Palliative Care.
Agency of the year tally
EntrantGrand Effie (12Pts)          {No.of Metals}Gold (8Pts)
{No.of Metals}
{ No.of Metals}
{ No.of Metals}
Primary2 / Contributing agency {Actual Points}Total points
McCann Worldgroup India051612270238
Ogilvy & Mather Group, India14812181177
J. Walter Thompson 01325650
DDB Mudra Group003211048
Hindustan Unilever Limited02011022
Medulla Communications Pvt. Ltd.01110018
TBWA \ India00113016
Red Fuse Communications00120014
Cheil India00103012
BBDO India Pvt. Ltd.00006012
Famous Innovations00102010
ADK Fortune Communications Pvt. Ltd.00110010
Hotstar - In House Creative Communications00110010
Contract Advertising (India) Pvt. Ltd.0001208
Publicis Communications Pvt. Ltd.0010006
Titan Company Ltd.0010006
Rediffusion Dentsu Young & Rubicam Pvt. Ltd.0001106
The 120 Media Collective0001106
Grey Worldwide India Pvt. Ltd.0000306
Mirum Digital Pvt. Limited0001015
Happy mcgarrybowen0001004
The Leo Group India0000204
Havas Worldwide India Pvt. Ltd.0000204
Geometry Global Encompass0000204
Sideways Consulting LLP0000102
Star India0000102
Mullen Lintas, India0000102
22feet Tribal Worldwide Private Limited0000102
FCB India0000102
FCB Interface0000102
FCB Ulka Advertising Private Limited0000102
Axis Bank Ltd.0000102
Dentsu Webchutney0000102
Client of the year tally
ClientGrand Effie (12Pts)
{No.of Metals}
Gold (8Pts)
{No.of Metals}
Silver (6Pts)
{No.of Metals}
Bronze {No.of Metals}Finalist
Total points
One97 Communication Limited0323558
Hindustan Unilever Limited0231548
Reckitt Benckiser India01201040
Star India Pvt. Ltd.1022134
ITC Limited0023432
Vodafone India Limited0023126
Narayana Health0121024
Marico Limited0022224
Amazon Seller Services Pvt. Ltd.0101522
Bill & Melinda Gates Foundation (Supported by Ministry of Urban Development)0021220
Indian Association of Palliative Care (IAPC)0111018
Maharashtra Dyslexia Association0021118