Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
The recession has wiped $67bn (£38bn) off the brand value of the top 100 global brands, according to a report by Brand Finance, although value for money brands are doing well as luxury brands such as Nike suffer.Between January and September the brand value of the 100 most valuable global brands has decreased by 4.2%, a drop of $67bn (£38bn).
Contact Customer Support at
[email protected]
or call+91 22 69489600
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
IPG Mediabrands is the incumbent on the account.
Raised in an era of constant reinvention, this generation has developed a keen instinct for what’s real and what’s performative.
The holdco’s cost-cutting reductions in workforce and office space led to profit.
By embedding AI into its new production model, the agency aims to balance automation with emotion — scaling storytelling without losing its human core.