
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
The recession has wiped $67bn (£38bn) off the brand value of the top 100 global brands, according to a report by Brand Finance, although value for money brands are doing well as luxury brands such as Nike suffer.Between January and September the brand value of the 100 most valuable global brands has decreased by 4.2%, a drop of $67bn (£38bn).
Contact Customer Support at
[email protected]
or call+91 022 69047500
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Publicis CEO spoke to Campaign at Q2 results.
The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.
With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick marketing hacks.
CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.