The 3rd Dubai International Advertising Festival, the leading creative advertising competition for the Middle East and Africa is now open for entries.
Entries can be submitted online (www.dubailynx.com) in the categories of TV/Cinema, Outdoor, Print, Radio, Interactive, Direct and Sales Promotion, Media, Integrated and Craft.
The Festival seminar programme kicks off on 14 March at The Palladium, in Dubai Media City. Chuck Porter, chairman of Crispin Porter + Bogusky and Prasoon Joshi, executive chairman and regional ECD, Asia Pacific of McCann Erickson India have confirmed as speakers for the event. More names are expected to be announced soon.
The cost for the full delegate pass is $400, but registrations made before 1 February 2010 will get an early-bird discounted rate of $325.
"The global recession has heavily affected the region, but keeping abreast of the industry’s changes and challenges as well as the recognition of good work is now more crucial than ever," says Terry Savage, chairman of Cannes Lions, who, with Motivate Publishing are joint organisers of the Festival. "This new price point makes Dubai Lynx accessible to all in the region and we believe that with the quality speaker list we will bring, it will be a must-attend event for all."
This year, Dubai Lynx has introduced Craft as a new entry section rewarding excellence of craft technique in Print, Outdoor, Radio and TV/Cinema
advertising, over and above the creative idea of the work. Categories include best use of animation, special effects, computer animation,
best use of film direction and cinematography and best use of music in the TV/Cinema category. Print and outdoor ads can be submitted in
best use of copywriting, illustration and photography. Radio ads can be submitted in categories for best script and best use of sound, while both outdoor and print work can also be judged in best art direction.
A new award for agency networks has also been introduced. Network of the Year will honour the most awarded network of the region by assessing its agencies’ success across all categories entered at Dubai Lynx. Other special awards include Agency of the Year, Media Agency of the Year, Advertiser of the Year and Advertising Person of the Year.
Deadline for entries across all categories is 11 February, 2010.