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Jun 11, 2010
Drive Simpler, Live Better says TBWA's campaign for Nissan Micra
TBWA India has come up with the launch communication of Nissan's new car - The Micra. The communication for the launch of the new B+ segment car will be in two stages and features its new brand ambassador, Ranbir Kapoor. Currently, the communication for its pre-booking is on air. The start-of the sale communication, which is the second phase will break by mid-July. The theme of the campaign conceptualized by TBWA is ‘Art of City Living’.
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