Drive Simpler, Live Better says TBWA's campaign for Nissan Micra

Talking about the launch campaign, Abhijeet Pandit, VP- Operations, Hover Automotive India said, "We wanted the communication to convey the car's positioning. It is a small-sized urbaniser, its features make it easy and stress-free to drive. We appointed Ranbir Kapoor as our brand ambassador as we saw lots of similarities between the two. Ranbir comes from a well known family, the Micra comes from the well known Nissan family. Also, Ranbeer is good looking and very passionate about the various roles that he gets in movies. Similarly, the Micra is good looking and can serve varied roles too."

 

Talking about the campaign, Nirmalya Sen, managing director, TBWA\India, said, "The Nissan Micra is positioned as the ‘urban driving simplifier’, packed as it is with features that make driving on city roads less stressful, leaving the car owner far happier at the end of the journey.” 

  

WATCH TVC's here

 

The pre-booking commercials are on-air right now. These are supported by print, online and on-ground activities. The two TVCs on air right now talk about the Micra's two distinct features. One commercial shows Ranbir Kapoor showcase the I-key feature of the Micra, while the other shows the push start button technology Nissan has brought for the car. Both the spots end with Kapoor informing the viewers that the bookings for the car are open. Both these TVCs support the car's tagline, 'Drive Simpler. Live Better'. 

 

Title: Art of City Living 

Client: Nissan Motors

Agency: TBWA India

Account Management: Nirmalya Sen, Anand Narayan, Priya Chandni, Neha Sharma

Account Planning: Kalyan Challapalli, Carl Michael D’Souza

Creative: Rahul Sen Gupta, Rahul Ghosh, Siddharth Deo

Film department: Hriday Dowerah, Shyamprasad D