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Feb 02, 2009
Dove adapts 1950s US campaign for India
Dove has adapted the 1950s US campaign 'Feel the difference of Dove' for the Indian market. The original campaign was created by Ogilvy. It has been adapted by O&M in India as the 'Face Test' campaign. The agency has also designed a teaser around it which says "All we are asking for is half your face".Watch the original 1950s campaign here:
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