Campaign India Team
Mar 25, 2019

Dentsu Webchutney bags Britannia Timepass' social, digital mandate

Account won post a multi-agency pitch

Dentsu Webchutney bags Britannia Timepass' social, digital mandate
Dentsu Webchutney has bagged Britannia Timepass' social and digital duties following a multi-agency pitch. The agency's Bengaluru office will handle the salted snack biscuit brand under the Britannia household. 
 
Jayant Kapre, VP- adjacencies business, Britannia, said, “Taking forward our vision of being a ‘Total Foods Company’, we are entering the salted snack market for the very first time with Britannia Timepass. It’s a cluttered market, filled with players from both the organised and unorganised sectors. Our content needs to break through the digital noise. The need of the hour was to find a partner that not only shared our vision for the brand but would further it with their own thoughts, points of view and ideas.”
 
Prashant Gopalakrishnan, SVP, Dentsu Webchutney, said, “We are talking about one of the most iconic companies this country has ever seen. The team is thrilled to partner with Britannia on this journey - one we hope is just the start of a longstanding relationship. The brand Timepass itself comes with tremendous inherent creative potential, and a client team that we already have built great synergies with.”
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Padmasree Ramabhadran joins The Label Life as chief business officer
Premium
Interactive Avenues to handle Everest Spices' digital mandate
Premium
18 hours ago

Interactive Avenues to handle Everest Spices' ...

Account won post a multi-agency pitch

Premium
Ayushmann Khurrana foils a burglary attempt
Premium
19 hours ago

Ayushmann Khurrana foils a burglary attempt

Watch the film conceptualised by Wunderman Thompson here

Premium
Havas Creative bags Lionsgate Play's creative mandate
Premium
20 hours ago

Havas Creative bags Lionsgate Play's creative mandate

The agency's Mumbai office is handling the account