The Dentsu India Group has brought in Ashwin Parthiban as executive creative director for Dentsu Communications in Bangalore. He will oversee the creative operations for both Bangalore and Chennai.
Parthiban joins from JWT Delhi where he was vice president and senior creative director - Global Team Ford where he led creative across mainline, digital and direct on the Ford account in India. Prior to this, he was at JWT, Chennai, and has also worked at Rediffusion DY&R and Wunderman, Dzine Interactive, RK Swamy BBDO, Fountainhead Communications, Satyam Infoway, and Franklin Templeton.
It is to be noted that Rohit Ohri, executive chairman of Dentsu India, is the former head of JWT Delhi, a role he moved out of in August. Before Parthiban, Sabuj Sengupta of JWT Delhi had joined Dentsu Creative Impact in July.
On his new role, Parthiban said, “Dentsu India is an awakening giant, and the most exciting place to be when one is around an awakening giant, is perched on its shoulder. I'm really looking forward to playing a part in Rohit's vision for the Group. I'm also very excited about the unique mix of automotive, technology and FMCG brands - and the opportunity to do some famous work.”
In another appointment, Rajesh Bhargava has been appointed as general manager, studio and production, Dentsu Marcom. Operating from Dentsu India Group's Headquarters in Gurgaon, Bhargava will oversee all studio and production related services for Dentsu Marcom offices in India. Bhargava was previously with Wieden + Kennedy, India where was head - production services. He has also worked at Clarion Advertising (now Bates), Contract Advertising, and JWT Delhi.
On joining Dentsu, Bhargava said, “Dentsu, like a blue-blooded Japanese organization has a quest for quality, which I, as a professional have never compromised on. The Group now is almost like a new start-up with a strong portfolio of respected brands. In this new Dentsu’s journey, I see a great future. Having worked with Rohit earlier I am sure that Dentsu, under his leadership is poised for even greater success and I look forward to be part of it.”
Commenting on the new appointments, Ohri said, “Both Ashwin and Rajesh bring rock-solid competencies on board. Ashwin straddles creative across disciplines and categories. While he aces mainline creative, he also understands both digital and direct; he can ‘think creative’ across each of these distinct practices and this allows for great integration. Rajesh is known to be a proactive contributor to the creative process. His expertise and know-how of production technologies ensure flawless execution on the last critical mile.”