With three full service agencies already in its network, the Dentsu India Group has announced the launch of a fourth one called Dentsu MediaTech. Like Dentsu Communications, Dentsu Marcom and Dentsu Creative Impact, the new entity will have a completely independent team managing advertising and media and will offer clients a full spectrum of 1-to-1 engagement, creative solutions, end-to-end media and digital, mobile and new media services. A number of the new initiatives of the Dentsu Group in space management, retail design and creation of brand-experience centres will also function under the Dentsu MediaTech banner.
ClozR Communications, the Group’s customer relationship management (CRM) and loyalty practice, will merge into this fourth new entity. ClozR currently handles CRM for clients like Jet Airways and Jaypee, besides others. Dentsu India has bought out Serco BPO (earlier Infovision), its erstwhile partner in the loyalty vertical.
“Dentsu MediaTech will help us resolve possible client conflict in categories where we are already having to turn back business, despite already having three Dentsu brands in the marketplace," said Sandeep Goyal, group chairman, Dentsu India.
“This is our youngest brand. Hence, we will position it uniquely. Dentsu MediaTech will focus more on the technology interface of traditional advertising. It will also strengthen our delivery of 'communication-without-lines' patterned on the futuristic solutions that Dentsu Inc. is known to provide in our home market of Japan,” added Rajesh Aggarwal, president, Dentsu India.
Dentsu MediaTech commence operations out of Mumbai and Delhi.