Campaign India Team
May 14, 2013

DDB Health & Lifestyle rebrands as DDB Remedy

Becomes part of a 40-office strong global network offering healthcare communications solutions

DDB Health & Lifestyle rebrands as DDB Remedy

 

The healthcare practice of the DDB Network, DDB Remedy, has launched in India through DDB Mudra Group’s DDB Health & Lifestyle.
 
Aligned to the DDB Network, DDB Health & Lifestyle will be rechristened DDB Remedy India.
The agency will have a play in the areas of healthcare services communication, diagnostic and devices brand building, FMHG & OTC strategy, doctor office brand campaigns and development communication.
 
It will leverage strengths of DDB and DDB Mudra Group units in the areas of digital, CRM, branding, experiential, media, retail, PR and production solutions, informed an official statement.
 
On the new identity, Soumitra Sen, President, DDB Remedy, India, said, “We are proud to be aligned with the global network and feel confident that we can now bring in best practices, knowledge and experience to work on healthcare brands here. Our vision of being the most passionate and versatile healthcare communication agency in India strengthens further with our membership to the DDB Remedy network.”
 
DDB Remedy was launched in 2010 by the New York offices of DDB Worldwide. There are over 40 DDB offices around the world offering specialist healthcare communications services today.
Source:
Campaign India

Related Articles

Just Published

13 hours ago

WPP has appointed Cindy Rose, a senior Microsoft ...

She is already a WPP non-executive director on its board.

18 hours ago

Small town, big spark: Solar flips the script

Adani’s new campaign highlights rural transformation, but also exposes urban assumptions about who gets access to progress.

19 hours ago

Beyond Cannes: Why creativity needs unlearning, not ...

Some of India's creative leaders reflect on their experiences at Cannes, from rethinking the definition of creativity to pushing past category norms at Cannes Homecoming.

21 hours ago

Linda Yaccarino steps down as CEO of X

Yaccarino wrote on X that she will ‘cheer’ on the company’s remaining team as they ‘continue to change the world.’