The healthcare practice of the DDB Network, DDB Remedy, has launched in India through DDB Mudra Group’s DDB Health & Lifestyle.
Aligned to the DDB Network, DDB Health & Lifestyle will be rechristened DDB Remedy India.
The agency will have a play in the areas of healthcare services communication, diagnostic and devices brand building, FMHG & OTC strategy, doctor office brand campaigns and development communication.
It will leverage strengths of DDB and DDB Mudra Group units in the areas of digital, CRM, branding, experiential, media, retail, PR and production solutions, informed an official statement.
On the new identity, Soumitra Sen, President, DDB Remedy, India, said, “We are proud to be aligned with the global network and feel confident that we can now bring in best practices, knowledge and experience to work on healthcare brands here. Our vision of being the most passionate and versatile healthcare communication agency in India strengthens further with our membership to the DDB Remedy network.”
DDB Remedy was launched in 2010 by the New York offices of DDB Worldwide. There are over 40 DDB offices around the world offering specialist healthcare communications services today.
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