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Experts share their game plan for the ongoing ICC Men's World Cup and how brands are increasingly looking to leverage radio advertising's reach and effectiveness, thereby contributing to the anticipated increase in AdEx for this quarter
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Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.
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Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.
The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.