Cyber crime is rampant with the increasing use of mobiles for financial transactions. The ad shows two young people, a young man and woman trying to scam an old man through vishing. It reflects the increasing involvement of women as scamsters.
The ad focuses on the dominant tendency to question women’s capabilities and silence their voices and highlights the need for women to prove themselves and raise their voices against the powerful. However, the link between the message and the product seems a little contrived.
The ad highlights the need to be compassionate, caring and empathetic. It features children as the protagonists which should help initiate conversations in families about these values. The ad with the child using the statue command to stop his mother running to meet the demands of her family members and making his father agreeing to make tea for himself is interesting.
The social-media giant expects a "more significant impact" from Apple's targeting shift in the next three months. For now, it continues to reel in cash from a pandemic-induced boom in online advertising