Contract bags Aviva Life's creative mandate

Aviva Life Insurance has announced the appointment of Contract Advertising as its creative agency post a multi-agency pitch. 

 

Prior to this, BBDO and MRM//McCann handled the account, informed an Aviva statement, adding that Contract's mandate is for two years. 

 

Aviva had announced the appointment of Hill+Knowlton as PR partner in a statement dated 21 July 2016.

 

Anjali Malhotra, chief customer, marketing and digital officer, Aviva India, said, "We are keen to be seen as thought leaders in a category that is otherwise cluttered and largely non-differentiated. Be it our products ideas or communication, our strategy is to find relevance and uniqueness in our offerings, in order to be the insurer of choice. We are delighted to have Contract Advertising on board, as our new creative partner, in building our ambitious journey in India. In them, we have found like-mindedness and an ability to make a difference, in line with Aviva India’s vision to create an impactful customer connect."

 

Rana Barua, CEO, Contract Advertising, said, “We are really excited on winning Aviva and look forward to partnering and creating unique ideas and communication that is relevant to the category and thus more impactful for them.  What is also heartening yet again is our understanding and creative during the pitch process was totally aligned with the vision of the entire brand and corporate team. We look forward to a long and enriching relationship with Aviva.”

 

Ashish Chakravarty, national creative director, Contract Advertising, added, “A regulation-controlled category is plagued with sameness of product offering, and consumer conversations. Thus the role of brand communication becomes critical. We found Aviva’s new approach a welcome change. So I am happy that they chose us to partner with them, on their plans for India. This should be an exciting one, and we certainly hope to create some memorable work for the brand.”