Advertising In-Depth
Judy Franko
Apr 11, 2013

Close - Up: ‘Too many generalisations, by too many industry leaders’

Creative director Alexander Zachariah tells Judy Franko about the reality of Chennai's ad market, allegations on the lack of talent therein, client perceptions, his advertising journey, and why he’s happy with Rubecon being small and independent

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Apollo Tyres replaces Dream11 as Team India jersey sponsor

1 Apollo Tyres replaces Dream11 as Team India jersey sponsor

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

2 Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

3 GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace

4 Arjun Kapoor’s meme face becomes ‘Call Me Chunky’s’ ace

Jonty Rhodes dives into cashback chase

5 Jonty Rhodes dives into cashback chase

AI’s double-click: More speed, less soul?

6 AI’s double-click: More speed, less soul?

Nike flips the script: From action to intention

7 Nike flips the script: From action to intention

Kia's Sonet embarks on a journey of uncharted thrill

8 Kia's Sonet embarks on a journey of uncharted thrill

Retail One kiosks put Nestlé’ Professional’s growth recipe to test

9 Retail One kiosks put Nestlé’ Professional’s growth recipe to test

Eknath Shinde's message to advertising, marketing and media professionals

10 Eknath Shinde's message to advertising, marketing and media professionals

Related Articles

Close-Up: 'The industry could do with recognition'
Advertising
Jan 21, 2014
Campaign India Team

Close-Up: 'The industry could do with recognition'

Close up: A writer at heart
Advertising
Jul 28, 2012
Shephali Bhatt

Close up: A writer at heart

Close - Up: ‘No language barrier for ideas’
Advertising
Jun 26, 2013
Pooja Ahuja Nagpal

Close - Up: ‘No language barrier for ideas’

Close-Up: ‘I am loving it!’
Advertising
May 18, 2013
Pooja Ahuja Nagpal

Close-Up: ‘I am loving it!’

Just Published

Campaign roundup: Week of 22 September
Advertising
12 hours ago
Campaign India

Campaign roundup: Week of 22 September

The latest ad films and campaigns from brands like Sterling Accuris, Vinod Intelligent ,BPCL, Foundit, and more, in our weekly roundup.

MRUCI greenlights readership survey pilot amid leadership change
Advertising
14 hours ago
Campaign India Team

MRUCI greenlights readership survey pilot amid ...

Vikram Sakhuja is elected as the non-profit’s chairman, Dhruba Mukherjee named vice-chairman

Travel signals redefined as India becomes advertisers’ new test market
Advertising
15 hours ago
Vinita Bhatia

Travel signals redefined as India becomes advertiser...

Unpromptd joins forces with Agoda to pitch travel intent as a premium proxy for consumer demand, pushing brands to rethink digital spends.

Indian consumers tilt toward homegrown brands as loyalty drivers shift
Marketing
16 hours ago
Campaign India Team

Indian consumers tilt toward homegrown brands as ...

58% of consumers favour local or small businesses in a Rukam Capital report, with 76% valuing authentic communication and innovative solutions addressing everyday needs.