Chupps appoints Glad U Came for PR

Account won post a multi-agency pitch

Oct 28, 2022 09:39:00 AM | Article | Campaign India Team Share - Share to Facebook

Glad U Came has bagged the public relations mandate for Chupps. 
 
The agency will be responsible for the brand's influencer marketing strategies and will conceptualise influencer marketing campaigns for the flip-flop brand's digital platforms. 
 
The account was won post a multi-agency pitch and will be handled by Glad U Came's Mumbai office. 
 
Yashesh Mukhi and Gaurav Agarwal, co-founder's, Chupps, said, "We wanted to establish a footwear brand that is not only affordable but also so comfortable that it should be known in every household. We are thrilled to have Glad U Came as our public relations partner. The agency is well-known for its goal-oriented and trustworthy approach, and we are excited to collaborate with them!"
 
Maddie Amrutkar, founder, Glad U Came, said, “We are thrilled to announce our partnership with Chupps. It is one of the top 100 startups, which demonstrates the brand's versatility. We give creative solutions through a profound narrative, and we believe it is exactly what the brand requires. Glad U Came is well-known in this area for its great work, and we are thrilled to be working as a team with Chupps.”