Carat wins Parag Milks Foods biz

Parag Milk Foods, which markets its products under the brand name Gowardhan, has appointed Carat as its media AOR. The estimated account size of the diary products company is in the region of around Rs 12-15 crores.

Gowardhan dairy products are made from cow's milk and the brand's Gowardhan Ghee is widely sold. It has recently launched a range of milk products including Go cheese in a variety of flavors, Go Cheese powder, yogurt amongst others.

Rahul Akkara, vice president - marketing at Parag Milk Foods said, "Carat’s understanding of the category coupled with their integrated marketing solutions approach gave us the comfort of working with the team.  The team is quite passionate and have high energy levels that is important to us, given that our products are in a launch phase."

Commenting on the win, Kartik Iyer, managing director, Carat India said, "We are delighted to have been given this opportunity to work on this most exciting category with the market leader in milk products. We look forward to partnering the client in creating innovative media solutions that makes Go the first choice in processed milk products."

Other entities, part of the Aegis Media group such as Posterscope, Isobar and Carat Fresh Integrated will all be part of the solution being provided to Parag Milk Foods.