Carat wins Parag Milks Foods biz

Parag Milk Foods, which markets its products under the brand name Gowardhan, has appointed Carat as its media AOR. The estimated account size of the diary products company is in the region of around Rs 12-15 crores.Gowardhan dairy products are made from cow's milk and the brand's Gowardhan Ghee is widely sold. It has recently launched a range of milk products including Go cheese in a variety of flavors, Go Cheese powder, yogurt amongst others.